You've probably seen my rant about Erik's. If not, I'll share if you want.

I don't know Velofix, but I've never gotten shade for my fairly crappy bikes when I bring them in various places that have new shiny expensive bikes for sale. Also, bikes *ought* to last 30 years if they aren't being ridden through the snow and salt every winter, so I hope it doesn't win any prizes for being the oldest they've ever seen.